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Missouri citizens approved legal mobile and retail sports betting wagering, permitting regulated books to take bets next year.

The sports betting ballot step passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.

Seven of the 8 states bordering Missouri allow mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis city locations with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting this year.

" Missouri has a few of the very best sports betting fans worldwide and they revealed up huge for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a declaration. "On behalf of all six of Missouri's expert sports betting franchises, we wish to thank the Missouri citizens who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting and ensures we no longer lose important tax earnings to our neighboring states. Most notably, the passage of Amendment 2 means a brand-new, dedicated, long-term funding stream for Missouri classrooms."

Missouri sports betting wagering next actions
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Voter approval means approximately 14 mobile sportsbooks could begin accepting bets next year. It is unlikely all 14 offered licenses are utilized.

DraftKings and FanDuel funded nearly every dollar of the "yes" campaign and will unquestionably use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses readily available without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying charge).
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Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the ballot procedure, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely release their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will launch mobile sportsbooks.

The remaining 6 licenses are reserved for each of the major expert sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most popular advocates of the ballot step.

Along with DraftKings, FanDuel and Caesars, Missouri gamblers must expect other leading national brands consisting of BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.
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Launch possibility tiers IF Missouri voters approve sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot measure permits every Missouri gambling establishment to open retail sportsbooks on their respective residential or commercial properties. Most if not all 13 gambling establishments managed by the 6 casino operators are expected to open in-person wagering choices such as wagering kiosks and potentially devoted, full-service sportsbooks.

The 6 sports betting teams can also open in-person sportsbooks within or nearby to their particular home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.

The language around the tally step needs the first licensed sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most financially rewarding time of the sports betting calendar.

Missouri sports betting background

The effective Missouri sports betting project comes regardless of millions in financing opposing the procedure from among the state's biggest gambling stakeholders.
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Caesars invested countless dollars to beat the step. In the majority of other states that connect online sports betting wagering with a state's brick-and-mortar casinos, an operator is given at least one license per managed home.

In that situation in Missouri, Caesars would be managed a minimum of three potential licenses, one for each gambling establishment it handles. Instead, Caesars only has one. In states with the license-per-property model, business can either open additional internal books or, more typically, farm out the license to a competitor that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting manage market share, might potentially have a leg up on their competitors by making the pair of untethered licenses. It stays to be seen which 2 books will earn these slots, but the language around the tally procedure would appear to favor the 2 national market leaders.

Polling earlier in the year showed the "yes" vote with a small lead. Support efforts were strengthened by tens of millions spent by DraftKings and FanDuel.

A series of television and radio ads focused on the profits legal sportsbooks would create for education. Opponents, moneyed mostly by Caesars, argued the advocates' ads were deceptive and the 10s of millions of forecasted dollars raised would have a minimal impact in a state that already invests billions on education every year.